Market and customer insights are essential for minimizing risk and increasing productivity and profitability.
The Innovation Effect’s (TIE’s) Insight Sprint is a three to four week run where a multidisciplinary student team works to gather and process the insights your company needs, in a smart and effective way.
An Insight Sprint is efficient for spotting new trends, fulfilling customer needs and making strategic business decisions. The program is suitable for anyone who uses data as a basis for their strategic work, to understand everything from customer needs, market trends, visibility and competitors, to digitization, sustainability and innovation.
TIE has developed a unique way of working with insights, where the focus is to present complex data in a simple and understandable way. Our methods for collecting data and harvesting insights have been successfully tested in 88 projects. We use both qualitative and quantitative methods to extract precisely the insight you need. TIE has experience with a wide range of research approaches, with everything from focus groups and cafe dialogues to market and customer research, open surveys and in-depth interviews.
The students work on the Insight Sprint for 10 hours a week. We recruit the best student team for your company’s needs and guide both parties through the project with continuous mentoring throughout the sprint. The company receives valuable delivery in the form of a written and orally presented insight report.