The Innovation Effect (TIE) is a Norwegian innovation agency based at Fornebu near Oslo. Our core business is to deliver projects focused on insight, growth and innovation by connecting students in interdisciplinary teams with innovative companies. We also offer innovation courses for company employees and managers.

Since 2015, we have completed over 120 innovation projects in collaboration with more than 400 students and 60 companies, such as Equinor, Atea, Telenor, HP, Orkla and NHO. With the use of our tailor-made methodology for value-creating and rapid innovation processes, we ensure innovation for companies both in the private and public sector and international corporates.

In addition to TIE’s employees, we recruit between 50 and 100 student consultants for our innovation projects annually. Skilled interdisciplinary student teams are our most important resource. We have formal and informal collaborations with all universities and colleges in Norway, in addition to selected international schools.

TIE’s vision is to renew and improve existing products, services and processes for small and large companies across industries and sectors. Together, we create an innovation effect.

Annette Fosaas

Owner and Managing Director
After 16 years of work experience from both Norwegian corporations and international FMCG companies, Annette chose the entrepreneur route and founded TIE in 2012; first as an innovation app targeting female entrepreneurs and leaders, and from 2015 with TIE’s current services. Annette has led 120 innovative projects/sprints and facilitated courses and workshops in innovation and sustainability for more than 1050 leaders and 500 students. She holds a bachelor’s degree in economics and international marketing from ESC and BI, with a further education in coaching, innovation and entrepreneurship. Annette’s core competencies are business development, branding and marketing, and managing, facilitating and mentoring in innovation processes.
Tel: +47 415 26 964

Vilde Urdal Bolstad

Project and Marketing Manager
Vilde joined the TIE team in September 2018. Since, she has led over 50 innovation projects/sprints and a number of different workshops, courses and events. Vilde is also responsible for the recruitment of interdisciplinary student teams for TIE’s projects. She has a bachelor’s degree in law from UiB / HiNN, in addition to higher education within Organization, Management and Innovation from NTNU. Previously, Vilde has worked for four years at the Norwegian Parliament with various projects and events. Her core experience is within project management, facilitation and mentoring of innovation processes, student recruitment, event production and communication.
Tel: +47 906 99 785

Ivar Østby Simonsen

Design Manager
Ivar has been TIE’s designer over the past 5 years. He started his collaboration with TIE in 2016 after participating in two Innovation Sprints as a student consultant. Followingly, he has been responsible for the relaunch and design of TIE’s webpages, developed TIE’s visual identity, and worked on various visual materials. Ivar holds a master’s degree in Digital Design and Communication from the IT University of Copenhagen. His core competencies are interaction and visual design, as well as photography and video. Ivar is now living in Berlin where he works as a Brand Designer for the e-learning app Babbel, but contributes on a regular basis with design work and consultation for TIE.
Tel: +49 176 42765605