The Innovation Effect (TIE) is a Norwegian innovation agency based at Lysaker brygge near Oslo. Our core business is to deliver projects focused on insight, growth and innovation by connecting students in interdisciplinary teams with innovative companies. We also offer innovation courses for company employees and managers.
Since 2015, we have completed over 120 innovation projects in collaboration with more than 400 students and 60 companies, such as Equinor, Atea, Telenor, HP, Orkla and NHO. With the use of our tailor-made methodology for value-creating and rapid innovation processes, we ensure innovation for companies both in the private and public sector and international corporates.
In addition to TIE’s employees, we recruit between 50 and 100 student consultants for our innovation projects annually. Skilled interdisciplinary student teams are our most important resource. We have formal and informal collaborations with all universities and colleges in Norway, in addition to selected international schools.
TIE’s vision is to renew and improve existing products, services and processes for small and large companies across industries and sectors. Together, we create an innovation effect.
Owner and Managing Director
Annette holds a bachelor’s degree in economics and international marketing from ESC and BI, with a further education in coaching, innovation and entrepreneurship. After 16 years of work experience from both Norwegian corporations and international FMCG companies, Annette chose the entreprenour route and founded TIE in 2012. Her core competencies are strategy and business development, branding and marketing, and managing, facilitating and mentoring in innovation processes.
Vilde has worked at TIE since September 2018. She has a bachelor’s degree in law from UiB / HiNN, in addition to higher education within Organization and Management from NTNU, with a specialization in innovation and change management. Previously, she has worked for four years at the Norwegian Parliament with various projects and events. Her core experience is within project management, event production and communication.