The Innovation Effect (TIE) is a Norwegian start-up. We connect Norway’s best students with innovative companies and deliver projects focused on insight, growth and innovation.
TIE’s Innovation Sprint has been carried out in 92 projects in collaboration with 380 students and 58 companies, such as Equinor, Telenor, Atea, Apple, Samsung, HP, Dell EMC and Orkla. With the use of our tailor-made methodology for value-creating and rapid innovation processes, we ensure innovation in both start-ups, established companies in the public sector and international companies.
Our vision is to renew and improve existing products, services and processes for companies. Together, we create an innovation effect.
Owner and Managing Director
Annette holds a bachelor’s degree in economics and international marketing, with a further education in coaching, innovation and entrepreneurship. After 16 years of work experience from both Norwegian corporations and international FMCG companies, Annette chose the entreprenour route and founded TIE in 2012. Her core competencies are strategy and business development, branding and marketing, and managing, facilitating and mentoring in innovation processes.
Tel: +47 415 26 964
Business Development and Sales Manager
Nicolai holds a double master’s degree in International Management (CEMS) from UCD Smurfit Business School, in addition to an MSc in Political Communication from the University of Glasgow. His expertise is in knowledge management, strategic message development and process optimization. Nicolai has extensive international experience as a business developer in Copenhagen, Mozambique and China, as well as in the Belgian, Dutch and German markets.
Tel: +47 969 47 995
Siv S. Brødsjømoen
Siv has worked at TIE for nearly three years. Her academic background is within recruitment and HR, and she holds a bachelor’s degree in HR and Management. At the moment, she is completing a master’s degree in Organization, Work and Management at the University of Oslo. Her specialization is within change management and digitalization.
Tel: +47 957 05 969
Vilde Urdal Bolstad
Office and project assistant
Vilde holds a bachelor’s degree in law and is currently taking a master’s degree in Organization and Management, with a specialization in Innovation and Change Management. Previously, she has worked for four years at the Norwegian Parliament with various projects, events and national anniversaries like the Bicentenary of the Norwegian Constitution. Her core experience is within project coordination, event planning, content production and communication.
Tel: +47 906 99 785
Ivar Østby Simonsen
Graphic design, photo and video
“My focus is to capture the special moments and communicate them in new and funky ways!”
Tel: +47 917 26 835