The Innovation Effect (TIE) is a Norwegian startup. We connect Norway’s best students with innovative companies and deliver projects focused on insight, growth and innovation.
Since 2015, TIE’s Innovation Sprint has been carried out in over 100 projects in collaboration with more than 400 students and 60 companies, such as Equinor, Telenor, NHO, Atea, Apple, Samsung, HP, Dell EMC and Orkla. With the use of our tailor-made methodology for value-creating and rapid innovation processes, we ensure innovation for companies both in the private and public sector and international corporates.
Our vision is to renew and improve existing products, services and processes for companies. Together, we create an innovation effect.
Owner and Managing Director
Annette holds a bachelor’s degree in economics and international marketing from ESC and BI, with a further education in coaching, innovation and entrepreneurship. After 16 years of work experience from both Norwegian corporations and international FMCG companies, Annette chose the entreprenour route and founded TIE in 2012. Her core competencies are strategy and business development, branding and marketing, and managing, facilitating and mentoring in innovation processes.
Siv has worked at TIE since September 2016 and her main expertise is within recruitment and HR. She holds a bachelor’s degree in HR and a master’s degree in Organization, Work and Management from the University of Oslo. Her specialization is within change management and digitalization.
Vilde has worked at TIE since September 2018. She has a bachelor’s degree in law from UiB / HiNN, in addition to higher education within Organization and Management from NTNU, with a specialization in innovation and change management. Previously, she has worked for four years at the Norwegian Parliament with various projects and events. Her core experience is within project management, event production and communication.