The Innovation Effect (TIE) is a Norwegian startup. We connect Norway’s best students with innovative companies and deliver projects focused on insight, growth and innovation.

Since 2015, TIE’s Innovation Sprint has been carried out in over 100 projects in collaboration with more than 400 students and 60 companies, such as Equinor, Telenor, Atea, Apple, Samsung, HP, Dell EMC and Orkla. With the use of our tailor-made methodology for value-creating and rapid innovation processes, we ensure innovation in both start-ups, established companies in the public sector and international companies.

Our vision is to renew and improve existing products, services and processes for companies. Together, we create an innovation effect.

Annette Fosaas

Owner and Managing Director
Annette holds a bachelor’s degree in economics and international marketing from ESC and BI, with a further education in coaching, innovation and entrepreneurship. After 16 years of work experience from both Norwegian corporations and international FMCG companies, Annette chose the entreprenour route and founded TIE in 2012. Her core competencies are strategy and business development, branding and marketing, and managing, facilitating and mentoring in innovation processes.
Tel: +47 415 26 964

Siv S. Brødsjømoen

HR Manager
Siv has worked at TIE since September 2016 and her main expertise is within recruitment and HR. She holds a bachelor’s degree in HR and a master’s degree in Organization, Work and Management from the University of Oslo. Her specialization is within change management and digitalization.
Tel: +47 957 05 968

Vilde Urdal Bolstad

Project and Marketing Manager
Vilde has worked at TIE since September 2018. She has a bachelor’s degree in law from UiB / HiNN, in addition to higher education within Organization and Management from NTNU, with a specialization in innovation and change management. Previously, she has worked for four years at the Norwegian Parliament with various projects and events. Her core experience is within project management, event production and communication.
Tel: +47 906 99 785

Martha S. Dragsund Ellingsen

Sales Manager
Martha has worked at TIE since January 2020. She holds a master’s degree in Economics and Business Administration from NTNU, with a specialization in business development, strategy, leadership and marketing. In addition, she is educated within fundraising, pedagogy and tourism. Previously, she has worked with sales, business development and marketing within retail, hotels and the ideal sector.
Tel: +47 979 59 013